A/B Testing: Why Is a Financial Times Subscription So Expensive?

Wired has a big article on A/B testing this month, which makes a good point: Today, A/B is ubiquitous, and one of the strange consequences of that ubiquity is that the way we think about the web has become increasingly outdated. We talk about the Google homepage or the Amazon checkout screen, but it?s now more accurate to say that you visited a Google homepage, an Amazon checkout screen. But it?s not just web pages that change with A/B testing, it?s prices, too. And Exhibit A in this regard is the Financial Times.

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